18 Mar 3D Floor vs. 2D Floor Plans: Which Format Gets Better Results for Realtors®?
It can seem like a no-brainer for real estate agents to invest in 3D floor plans as they show an impressive amount of detail, including aspects like height and depth which may be hard to gauge through more traditional 2D floor plans. Yet, adoption of this new technology hasn’t been universal. Much like in the great debate of online advertising vs. traditional marketing materials, it’s hard to pick a clear winner due to the varying needs of clients and buyers. Similarly, there are appealing qualities to both of these avenues which Realtors® may not think of in their pursuit of what’s newer and better. Here, we examine the pros and cons of both strategies to hopefully give a sense of which is best for your unique needs and those of your clients.
3D Floor Plans
Pros of 3D Floor Plans:
1. They’re visually stunning.
As one would expect, there’s a significant boost in visual appeal when making the switch from 2D to 3D floor plans. These renderings are able to show textures and colours in rich detail, where for the most part, 2D floor plans simply show the more technical aspects of a property which do little to wow viewers. If your aim with a floor plan is to promote and market the property, it may be a smart move to invest in a professional 3D rendering.
2. 3D Floor Plans convey more detail.
As mentioned above, the impressive detail of 3D floor plans is a significant selling point that may make the extra investment worthwhile if you’re finding it hard to properly represent your client’s property through a rendering. Those gorgeous french windows your client spent thousands building into their house? They won’t show up in a simple 2D rendering. If you think that the subtle nuances that make your property unique are worth displaying in their full glory, it’s time to look into 3D renderings.
3. 3D Floor Plans show height.
Even if you’re not using a floor plan to actively market your property to buyers, it can be helpful to have a rendering that represents more than just the length and width of various aspects of your property. No matter which route you take, it’s inevitable that some detail will remain lost in translation, but taking the time to develop a 3D floor plan may be worthwhile if you feel that there’s a significant reason to show the height.
Cons of 3D Floor Plans:
1. They’re Much more Expensive than their 2D counterparts.
There’s no getting around this one. With any service that’s objectively superior in terms of visual appeal and impact, there will come an associated cost increase, and floor plans are no exception. The extra layers of detail and the time and effort involved in adequately capturing them warrants a huge price hike compared to simple 2D floor plans. This is obviously a personal decision that you and your clients will need to make, but it’s important to note that 3D floor plans will lead to more sales and can prove to be a savvy investment in the right scenarios.
2. It can be hard to find the right studio.
The boom of 3D floor plans has led to tons of contractors adopting the medium, and this can make selecting the right option a difficult task. As with anyone you work with in the real estate business, it’s important to take the time to get a good understanding of their capabilities through a careful look at their portfolio. With so many offers likely coming your way, it’s important to choose someone who’s able to accurately represent the property you’re listing.
3. They take more time.
In a rush to sell or get a job done on your property before it hits the market? It’s worth considering the time and effort that goes into providing the detail that makes 3D floor plans so effective. Renderers essentially still have to develop a 2d floor plan first before adding textures and details that define the finished product. This multi-step process obviously takes longer than your traditional floor plan, but is worth the wait if you’re wanting to go the extra mile.
2D Floor Plans
Pros of 2D Floor Plans:
1. They’re budget-friendly.
Sometimes you don’t need the extra detail, or at least not enough to warrant the extra cost you’ll incur from upgrading to 3D. Even if you plan on showing furnishings, a 2D floor plan can usually be accomplished with a single drafter where 3D can take more manpower and thus leads to a higher final cost. For simple renovations or if you don’t plan on using the floor plan for promotional purposes, there’s really no dire need to upgrade to a 3D rendering.
2. They cut out unnecessary details.
Not every situation requires lush colours and impressively detailed depictions of furniture items. Sometimes, simpler is better. Even from a sales perspective, clients don’t always need to see every single aspect of their property rendered with excruciating specificity. The stunning visuals of 3D designs can be lost if you have an investor looking to cut to the chase, or plan on hosting an open house where clients can get a clear view of the property with their own eyes.
3. They’re quick to have made.
In a rush to overcome the hurdles of getting a property on the market? Need an urgent job done and require a floor plan for the contractor to get started? Look no further than 2D floor plans. The relative ease of depicting dimensions without embellishments greatly speeds up the rendering process, allowing you to get down to business faster.
Cons of 2D Floor Plans:
1. They don’t work as advertising materials.
No buyer will take action on a drawing showing a bunch of lines and measurements. 2D floor plans are strictly business in their visual style. While this can be hugely important for more technical aspects of a home sale, the cold hard truth is that they won’t do anything to directly influence sales.
2. They’re hard to understand.
Deceptively simple in their presentation, the nuances of 2d renderings can be lost on customers with no experience reading diagrams. While this doesn’t matter if you’re sending them off to other contractors for work purposes, it’s worth considering that your highly technical drawings will likely lose the attention of inexperienced viewers.
3. They don’t show the whole picture.
Without height, colour and texture, much of the visual appeal of your property is lost from the get-go. Some things are worth communicating, and if you feel the property you’re selling/listing has attributes that need to be seen, maybe consider investing in 3D floor plans.
Looking for more real estate marketing insights, or need help marketing a property? Get in touch here to find out how Tiny Tomato Design can help with your next real estate sale.