Despite the emergence of digital media and online advertising, traditional marketing methods that have been around for decades (or centuries) are still available today for one reason and one reason only – they still work. Although certain ‘professionals’ may be quick to tell you differently, traditional forms of advertising – such as newspapers, letters, and brochures – are still used today because they are profitable and effective.
One such ‘traditional’ advertising medium is that of billboard advertising. We’ve all seen our fair share of billboards complete with visuals and brand messaging, and that’s exactly the point – while certain advertising methods may only be seen by certain demographics, billboards have no ‘exclusivity’. As long as they are attention-grabbing, memorable, and get the point across quickly, billboards can be a very profitable marketing tool.
When it comes to real estate specifically, location is everything. Advertising your company and services on a large billboard in the exact area that you do business is a fast-track to domination, establishing authority and trust in an industry that demands just that. In a world of fleeting attention and digital advertising, a powerful billboard advertisement can go a long way.
At Tiny Tomato Designs, we firmly believe in billboards as a powerful advertising investment that allows a brand to carve out an identity in the market. Quite literally, billboards contribute to a towering presence and can greatly increase the reach of a brand’s promotional activities. All that said, if the design of a billboard is unimpressive and unengaging, this is wasted potential and is utterly meaningless.
When it comes to designing quality billboards, they must achieve a delicate balance between inspiration and a strong call to action. Billboards must present marketing messages in a manner that is eye-catching and attention-grabbing, while also delivering the entire marketing message so efficiently that a consumer can absorb all the relevant information in a matter of 3 seconds or less.
Many brands seek to advertise seasonal sales, new collections, and new store openings through massive billboards that are visible from great distances. In real estate, you don’t want to advertise any specific listing or sale – instead, you want to draw attention to your brand as a whole. The key is to stay in people’s minds and present yourself as a clear choice for those that need real estate services in your area, and this all starts with a strategically designed billboard that is aligned with your brand identity.
The success of a billboard advertisement depends on a variety of factors and elements, such as the size, positioning and location, audience demographics, consumer creative preferences, and the creative elements associated with the brand’s identity. Our client-centric approach helps us focus on providing personalized designs for your billboard advertising that reflects your brand’s true identity and resonates with your target consumer audience. Starting at $99, we work with you to design billboard advertisements that demand attention and make you stand out from the competition.
Interested in having us design your billboard advert?
Get in touch with us today to discuss your upcoming project.