The importance of your brand in any business space cannot be understated. Your brand is what lives on even after you finish a deal or business transaction, and it’s what allows you to dominate your industry by working even when you and your employees are not.
In the competitive world of real estate, your brand is everything. It’s why certain businesses thrive and others don’t, and it goes beyond simple marketing techniques or campaigns. The strength of your brand is the ultimate marketing objective, one that should always be considered and never left to the wayside. The more you focus on your brand identity and how your business is perceived by others, the better you’ll be able to edge out your competition and flourish in the areas you hope to be the authority in.
The difficulty in having a strong brand identity is that every single output and communication coming from your business must align with one another, unifying to become something that is greater than the sum of each part. In other words, building a powerful brand means having absolute consistency from each relationship, marketing materials, and messaging – we don’t have to tell you that building a successful brand identity is a task in and of itself, one that many businesses fail to realise the importance of.
In order to keep your business’ communications and advertising consistent with one another, you must have a clear guideline of how to do so. Your business needs a Bible, one that essentially dictates how you are to be perceived by others. So, this is why we have decided to offer a unique product that helps your real estate business carve out your place in the industry and become the authority over your competition.
A truly first-of-its-kind endeavour, Tiny Tomato Design presents’ Brand Guidelines’: an effort dominated by research-driven market statistics to help your real estate brand stand out and command attention in the crowded space. Brand identity and positioning starts from within, and by having a ‘Brand Guideline’ you will have the advantage of ensuring all your marketing media and messaging builds to influence brand positioning in the minds of your consumers.
Elements such as the business logo, colour schemes, fonts, sizes, tag lines, and printing have a major impact on your brand’s positioning and identity in the minds of your target consumer audience. Consumers rely on such elements to differentiate brands from their competitors and establish their preferences.
When it comes to the competitive world of real estate, the importance of brand identity and positioning cannot be overlooked. It is what makes the difference between incredible success or a struggling business.
We work with you to help establish a solid and influential corporate identity that allows your business to get the attention you deserve. We will walk you through all the dynamics of building a solid and esteemed identity, one that starts from within and projects outward. Our detailed Brand Guidelines document starts at $178.
Interested in having us create your brand guidelines?
Get in touch with us today to discuss your upcoming project.