For whatever reason, email marketing is occasionally ‘lumped in’ with all the other digital marketing methods and platforms. The online advertising space is vast yet crowded, and marketing channels that were once popular and profitable are quickly diminished to nothing. As for email, take it from us – email newsletters and email marketing is one of the most effective ways you can market to your audience.
Despite claims that ‘Email Is Dead’ or that it is in the process of dying, statistically speaking, email has the highest return on investment when compared to any other form of online advertising. Electronic mail is built-in to the internet and simply cannot ‘die’ – sure, it’s ability to produce profits can change over time with technological advancements and communication alternatives, but this has yet to happen.
Although certain ‘professionals enjoy telling others that email is useless as a marketing tool, no other media platform gives you as direct of communication that email does. Also, once a consumer is on your email list, they can now be ‘advertised’ for free. Email marketing has exponential returns, since the more you spend on acquiring customers onto your list and the more your list grows, the more money you should be able to make from your email newsletter marketing efforts.
We know that brand identity and personality is a key deciding factor for your consumer as to who they do business with, and a consistently entertaining and useful email newsletter is a fantastic way to gain new customers, strengthen existing relationships, and establish trust with the people you and your business serve.
Email marketing allows brands the ability to provide the relevant information that clients seek in the most efficient way possible. Important news, sales, events, and more can be sent out to those on your email list in a matter of minutes. You don’t have to sit back and hope that your advertising reaches your target audience – with email, you know that your mail is being sent straight to their inbox. Whether they open your message or not is a testament to how strategic your email newsletter marketing is, and that’s where we come in.
At Tiny Tomato Design, we know how valuable an email list and newsletter can be in an industry as competitive as real estate. It allows brands to maintain consistency in their marketing campaigns, and establish a direct relationship through regular correspondence that can lead to better prospects, more sales, and more success.
We have immense expertise in curating consistent and engaging email newsletter campaigns to assist brands in boosting consumer engagement. Our digital marketing experts can help you retain old clients and attract new customers by communicating email messages that drive your target audience to further engage with you and your business. Establish brand loyalty and trust is easily done with effective email newsletter campaigns, and this translates into long-term relationships that are worth their weight in gold for your real estate business. Prices for email newsletter campaigns start for as low as $178.
Interested in having us design your next email newsletter campaign?
Get in touch with us today to discuss your upcoming project.