All businesses spend a considerable sum of money on distinctive letterheads, business cards, and other stationery items that are considered important for managing day-to-day business interactions. Businesses need to interact with consumers, business associates, competitors, supply chain partners, and others in order to function… so, it makes sense that allowing your brand’s imaging and logo to be seen wherever possible is worth the investment.
However, we no longer communicate strictly in person – businesses everywhere are communicating digitally, far more than we even communicate via phone calls. Why, then, are email signatures commonly overlooked as a crucial marketing medium?
Perhaps it’s because email correspondence is free. Whatever the case, we are here to tell you that we’ve seen first-hand the difference a stellar email signature can have on a person or business. Email signatures are your chance to advertise yourself free-of-charge and help establish the authority you so rightfully deserve in your real estate business.
Luckily, many businesses and personnel completely overlook the importance of an effective email signature. This means that with only a small attention to detail and minor effort, you can set you and your brand far above everyone else’s by using a well-designed email signature.
Remember – once you have your perfect email signature, no more work is needed. This is free advertising that keeps on giving, exponentially working to further your brand and personal image.
Email signatures give your correspondence an air of value and demand respect. They prove to others that you are worth listening to, indicating that the email has been sent by an individual of authority. They systematically work to give simple text emails an authoritative tone that requires action and response from those on the other end of the communication. They establish dynamic standards of corporate identity and help enhance your corporate relations with consumers and industry leaders.
Brand differentiation is another dynamic advantage of having your own unique email signature. It elevates you from other businesses in your field, and allows you to leverage the power of individuality, an important factor when it comes to success in an industry as competitive as real estate.. On average, consumers, business associates, and investors spend less than nine seconds skimming through emails… so, it is important to give them a clear picture of who you are and what your organization is with a visually appealing and strategically designed email signature.
At Tiny Tomato Design, we know how to paint a clear and concise picture of you and your real estate business within an email signature. This allows you to maintain consistency in your emails, which is vital for efficient brand positioning, and make sure that everyone you come in contact with via email has the potential to interact with you and your brand which means more leads and more sales.
Our design team keeps up-to-date with industry trends in order to stay competitive, and this is important for all marketing materials, including email signatures. We can help you design customized email signatures for as low as $89.
Interested in having us design your email signatre?
Get in touch with us today to discuss your upcoming project.