Marketing strategies don’t always need to be ‘direct-response’ oriented, as in they don’t always need to directly lead to communication or a sale. Sometimes, the best way to sell yourself is to become less of a business and more of an identity – this means becoming ever-present in the minds of your customers and the people you serve. What better way to do this than with well-branded fridge magnets?
When you create products or gadgets that have actual value to your customer and perform a purpose, you are setting yourself far above the competition. There is nothing wrong with direct advertising campaigns with a clear purpose and objective, but there is a time and a place for everything. In real estate, the less you look like a business and more like a colleague or trusted friend, the better. As we said, if your brand is trusted enough to earn a spot on the fridge, this impression rubs off on others.
Fridge magnets are one of the best consumer-centered gifts that serve as a reminder of your products or services. Brochures can be lost or torn, while email marketing and advertisements are easy to avoid. However, magnets are durable and creative… not only that, but consumers adore receiving free gifts that they can use around in the house. Having your brand name and logo plastered on the family fridge has a wide range of advantages.
Well-designed and branded fridge magnets allow you to literally become ‘a household name’ and open the door for new customer relationships while maintaining your bonds with existing customers. The key to keeping clients is to offer them a unique and distinctive marketing tool that truly adds value to their everyday life. Consumers are increasingly wary of marketing gimmicks and advertisements, but when you offer them promotional gifts that become an essential everyday commodity or tool, winning over their brand loyalty becomes an easy task.
At Tiny Tomato Designs, we’ve witnessed the power that a product as simple as a fridge magnet can have on a real estate brand. As long as the magnet is visually-appealing, properly branded, and a quality magnet, you can’t go wrong.
We offer a wide range of designs, including our Yearly Calendar Magnet, the Business Card Magnet, Emergency Numbers Magnet, and the Kitchen Cheat Sheet Magnet.
Our Yearly Calendar magnet is an essential product for your clients while also giving you ‘free advertising’ on your customers’ fridges for an entire year. The people you serve will adore this efficient calendar that helps them to track their schedule, short-term and long-term.
The Business Card Magnet and is another incredibly useful tool that will add value to the lives of your consumers. This magnet is helpful in sticking items to the fridge and makes it hard to forget your brand’s name and face.
Another highly useful and thoughtful promotional gift is an Emergency Numbers Magnet, especially for the older generations. This magnet is intended to display important phone numbers, emergency or otherwise.
The Kitchen Cheat Sheet is one of our most thoughtful and value-added magnets. It helps convert ounces to grams, milliliters to cups, or Celcius to Fahrenheit. We all need help in the kitchen once in a while – this magnet also has room not only for common ingredients but for other conversions.
Interested in having us design your fridge magnet?
Get in touch with us today to discuss your upcoming project.