27 May How Many Real Estate Website Visitors Should You Be Getting?
A well-designed and properly optimized website is vital for any Realtor® looking to boost their lead generation. With the right strategies in place, your real estate website can quickly become an extra salesperson for your business and convert leads while you sleep. To do this though, you need traffic. While there’s no consensus for precisely how many real estate website visitors you need to earn before you see tangible results, there’s plenty of information out there on the averages, and what is considered a ‘good’ amount of traffic. Here, we’ll go over some of the most important statistics and give you our top tips on driving MORE prospective clients to your business’ website.
How many visitors is enough?
There are obviously some difficulties in quantifying and averaging out real estate website visitors. Factors like the size of your housing market and your position within it certainly come into play here, and there’s no reason to pull your hair out wondering why you’re not getting the same amount of visitors as a hundred-agent firm in New York would. To further ease your fears if you’re still worried about your website’s traffic, a recent article reported that as much as 50% of all business websites receive less than 500 unique visitors per month.
Again though, visitor count isn’t the only thing to look at when evaluating the effectiveness of your real estate website. Your primary concern should always be providing useful, actionable information to every viewer that comes to your site. Ultimately, if you’re earning 20 leads from your website per year, it doesn’t particularly matter whether they came from 40 visitors or 4000. Still, getting more visitors certainly increases your chance of earning those 20 leads. If you’ve got stunning landing pages, great information and STILL aren’t getting the leads you deserve, it’s probably time to look at how you can grow your traffic through SEO (Search Engine Optimization).
As much as I wish I could give you a concrete number of visitors your business needs, my advice to Realtors® with underperforming websites is to first look at the percentage of leads you’re converting through it. Think of the amount of leads you WANT to earn through your digital presence, and figure out how many visitors you need from there. Trying to keep up with the Joneses is counterproductive here, and your focus should be on what works for YOU, specifically.
How do I get more?
This part I can answer. In short: It’s all about SEO. It’s impossible to overstate the power of SEO to improve your business’ visibility and generate consistent leads. To put things in perspective, as many as 75% of all online searchers never make it past the first page. If you were able to land yourself a first-page spot for tons of relevant keywords- wouldn’t you want to take advantage of that? Having your content appear front and centre for three quarters of your target market is every Realtor®‘s dream, and SEO can help you achieve this.
Working with a professional to develop and maintain a focused SEO strategy is one of the best investments you can make in your business, and this becomes truer every year as consumers rely more and more on the internet. Already, data shows that 89% of all home buyers and sellers conduct at least some form of research online before diving into their transaction. Taking the time to buff up your various landing pages and get them out to a broader audience through higher search engine results will pay dividends for your business in the long-run.
Want more tips on boosting your online presence and earning TONS of high-quality leads through your real estate website? Curious about where YOUR business stands? Click here to book your FREE marketing analysis consultation ($50 Value!)