Once you make the decision to hire a real estate marketing specialist to help grow your business, it’s time to settle on who you give your business to. In any major housing market, there are multiple options for quality real estate marketing firms. How do......

Since the dawn of time, Realtors® the world over have faced one principle problem: Not. Enough. Leads. As you can likely attest, it often seems like there simply aren’t enough interested leads out there waiting to receive your message and employ your services. While certainly this......

Marketing is a core part of every budding real estate business, but just how much of your budget should you spend on it? The answer varies between industries, with B2B (business to business) companies generally spending more than their B2C (business to consumer) counterparts. The......

Social media can make or break a business in the modern age, with 44% of agents reporting that they have received at least one client from this form of marketing in the past year. There are few Realtors® out there who deny the power of social......

Brand guidelines are used by small businesses and massive corporations alike to create a unified vision for their brand, and establish consistent use of design elements and key language across all channels and mediums. This can come in handy when your business has multiple people......

Web banner display adverts are a cost-effective way for real estate agents to bolster their online presence and draw in more leads. You’ve likely seen a ton of these banner ads in your online browsing, and have probably even clicked on a few. Whether they......

Real estate tri-fold flyers should be one of the first items a new Realtor® purchases for their business. After business cards, and a professionally designed business website, tri-fold flyers are probably the most important piece of marketing material you can have, as they are your bread......

Realtors® the world over have been relying on newspapers to advertise their services since the dawn of the industry. While print media may have waned in popularity over the years, this certainly doesn’t mean that it’s not an effective marketing medium. While readership may have declined......

We often see the faces of our fellow Realtors® on everything from bus benches, bus shelters and even buses themselves – but does this method of advertising actually work? Does it generate leads? Is it cost-effective? Yes, yes, and yes! So long as you choose the......

We’ve discussed elsewhere the importance of choosing the right print finish for your marketing materials (you can read more on that here), but did you know that the paper stock you choose to print your real estate advertising on contributes just as much to its......

There are tons of real estate advertising flyers out there that all serve different purposes for your business. For everything from showcasing your services, highlighting recently sold properties, or providing important information about the current housing market, these flyers are essential for getting out information......

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