Despite the evolution of digital marketing and online platforms, there is still a significant group of consumers who can be reached through creative newspaper and magazine ads. Newspaper and magazine advertisements continue to be a big player in the modern-day marketing mix and allow local brands the advantage of achieving prominence and maintaining their presence in target areas.
In real estate, you aren’t going for the 18 and under demographic – you are targeting consumers that have the money to buy and sell houses and properties, which just so happen to be the demographics that still pick up the paper or local magazines.
Homeowners in your area are privy to current affairs and events. Although certain professionals may try to convince you otherwise, newspaper and magazine advertising is still just as profitable as it was decades ago… this is especially true when it comes to real estate.
It is crucial to gain an edge over your competitors by occupying newspaper space that can be captured by other real estate businesses in your area. If you aren’t advertising in the local newspapers and magazines, you are missing out on a key demographic that does not occupy their time or get their news from online sources or platforms.
Take it from us, newspaper advertisements play an instrumental role in maintaining brand integrity and projecting a strong sense of authority within your area. Paper and magazine ads allow brands moderately inexpensive advertising that is direct and highly-targeted. Whereas an online company that operates globally would have no use for a local paper or magazine, these are major opportunities for location-dependent businesses like real estate.
There is something to be said about the power of maintaining public appearances and consistency in one’s marketing mix. Newspaper ads play a key role in bringing in new consumers and maintaining brand loyalty amongst existing consumers – not only that, placing advertisements in the leading newspapers or magazines in your area contributes to your image and how your consumers perceive you.
Hopefully, if you weren’t already aware of the power that newspaper and magazine advertising has, then you are now convinced. The caveat to this is that your advertising must be effective – you must demand attention, have a clear and strong message, all combined with the right design, visuals, and organization of information.
Here at Tiny Tomato Design, our expert team knows the exact recipe for creative print newspaper and magazine ads, advertising that is both effective and profitable. Aligning all of your marketing with your brands’ identity in a consistent fashion is highly important, and this is precisely what we’ve helped countless other real estate businesses achieve.
There are many aspects and moving parts required to create a successful newspaper advertising strategy. We work with you directly to craft ads that you are happy with, that not only look great but result in a surplus of new leads and sales.
Not only that, but we can help you choose the ideal placement of your newspaper ads based on a careful analysis of your target audience and their preferences. Newspaper and magazine ads for your real estate business start at just $99.
Interested in having us design your newspaper or magazine advert?
Get in touch with us today to discuss your upcoming project.