Our Top-Secret Guide to Lead Generation For Real Estate

Our Top-Secret Guide to Lead Generation For Real Estate

Since the dawn of time, Realtors® the world over have faced one principle problem: Not. Enough. Leads. As you can likely attest, it often seems like there simply aren’t enough interested leads out there waiting to receive your message and employ your services. While certainly this can be true in markets that are over-saturated with real estate professionals all vying for the same piece of the pie, it usually happens that Realtors® who are constantly lacking for leads simply don’t understand all the marketing options and avenues at their disposal. This may sound harsh, but the fact of the matter is that real estate lead generation isn’t as easy as it looks from the outside.

Maybe once upon a time, budding real estate professionals could win over clients with just a catchy business name and a timely newspaper ad. These days, however, there are more and more agents pursuing similar marketing avenues and vying for the same small cohort of clients. This has forced Realtors® to get creative with their marketing strategies, developing complex campaigns, expensive brands, and taking out all sorts of expensive ads on billboards and the like. As we’ll discuss here though, the real secret of real estate lead generation is that it doesn’t have to be expensive, or overly complicated. By using the full scope of modern online advertising capabilities and presenting a strong, engaging message to potential clients, you’ll quickly beat out even your stiffest competition who are likely spending three times as much on their marketing budget. So without further ado… Here are some of our best-kept secrets for mass lead generation.


1. The power of the value offer

Selling your brand is key for growing a successful real estate business, but there’s an aspect of this that many Realtors® ignore. Clients don’t just want to see beautiful logos and listen to your perfectly crafted sales pitch, they want information that genuinely helps them make informed decisions about their real estate sale or purchase. Today’s consumers are more informed than ever before, thanks to the wealth of information available on the internet. Your audience can find nearly anything they want online, and are trained to spot disingenuous sales lingo from a mile away.

Given this, it’s important to provide them with something they can’t find anywhere else. When considering Realtors® to employ, potential clients want to hear your insights and more importantly, what your expertise can do for them and how this is different than the services of your competitors. Pivot your marketing towards informing rather than selling, and your bottom line will reap the rewards.


2. Make the most of your social media presence

These days, the first thing most people do when starting a business is create social media profiles for it on every platform they can think of. And rightly so! For as many as 47% of real estate professionals, their highest quality leads come from social media outreach. Social media is a hugely important tool for getting leads like you’ve never dreamed possible.

This all begins with the type of content you post. Realtors® that have the most success with their social media consistently share informative and engaging content, highlighting recent properties they’ve sold, market trends, and invaluable insights that other agents would prefer to keep to themselves. As we mentioned above, there’s a wealth of easily accessible information out there waiting for savvy consumers to find it. In order to position yourself as a top agent whose knowledge serves a tangible benefits to their clients, you need to do something your competitors aren’t.


3. Seal the deal with an engaging and professionally designed website

In the digital age, your business website is the face of your business in the digital realm, and it should have appeal and design to match. The ultimate goal of any online advertising is directing interested leads to your website. From there, they can learn more about your services on your own terms, and hopefully become interested enough to contact you about your services and how you can help.

Design is a key aspect here. A slow and poorly designed website will turn away any would-be clients who took the time to seek out your services. Take the time to build a website that is both engaging and easy on the eyes, drawing in leads with killer offers and important information that only you can supply.


Looking for more insights on real estate lead generation? Click here to get in touch with us today and start a marketing campaign that will help grow your business to new heights.

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