31 Oct Paper Thickness / Weight & First Impressions
No matter how advanced the world may have become in terms of digital means of communication, there can never be a substitute for old-fashioned personal communication conducted on paper. When you are a Realtor®, business cards, stationery, brochures, feature sheets etc assume even greater significance in conveying your message to your customers. Never underestimate the impression created by your business card or the postcard that you send through postal mail. This is where the importance of paper thickness and weight comes into the picture.
Thickness and weight make a significant impact
Of course, what is printed and how it is set on the paper also counts, but the first impression of a business card or letterhead is created with the feel of the paper that touches the hands of the recipient. Aesthetic appeal and the rewarding experience it generates as you hand out a brochure or a feature sheet to a customer matters a lot for your business. If you wish to convey the feelings of comfort and beauty in the minds of your visitors, it is important to choose a paper with the right thickness and weight.
Do not let your business card miss the opportunity to create the desired impression on its recipient. It is up to you to let it remain just a piece of paper containing information about your business and yourself or you can use this card to be remembered for a long time. Remember, you get only a few seconds when your business card comes into the hands of your customer. You better not miss this chance to impress the customer and establish a powerful impression of corporate integrity and professionalism.
Weight of the paper
When it comes to the weight of paper, it is generally talked about in terms of the thickness of the paper. It is important to get the weight of the paper right to give the right feel to the recipient. In general, the thicker the paper, the heavier it is. Business cards made from thin paper are considered cheap and they get easily destroyed when kept inside a wallet. On the other hand, you cannot choose a very heavy card either as it becomes tedious for the recipient to hold and store in their wallet. Business cards with a weight of 380-450 gsm are considered ideal as they feel thick and moderately heavy to give a good feel to the recipient. Any lower than this makes your business card thin and lightweight to create a bad impression on your customer.
There is another classification of business cards in terms of weight and thickness. It is called cardstock and higher this number, the thicker and stiffer the business card is. Cardstock is measured both in weight as well as thickness. For example, 8 pt cardstock corresponds to 60 lb cardstock and both mean a business card having a 0.08-inch thickness. The next higher level is 9 pt cardstock that means 65 lb cardstock having a thickness of 0.09 inches.
In addition, there are two different types of cardstocks namely text stock and cover stock. While text stock refers to paper that looks and feels just like paper, the cover stock is a paper that feels like cardboard in your hand. You can choose either of the two types of stocks for your business cards. In general cover, stock proves to be sturdier and longer life than text stock.
It is always a good idea to ask your supplier to provide you with samples of business cards in various thicknesses and stocks to allow you to choose a card that is best suited to your business requirements.
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