Top CRM Tools for Realtors®

Gone are the days when Realtors® feverishly jotted down the names, addresses, phone numbers of their leads and clients in a small diary. Today, they have access to a wide range of efficient and smart customer relationship management (CRM) tools to make the contact management tasks of Realtor® more efficient and organized. Here are some of the most popular CRM tools being used by large number of Realtors® around the country.

There are all sorts of CRM tools and some of them specifically designed for Realtors®. However, there is no single CRM with all the features to satisfy the requirements of all Realtors®. The kind of CRM you need depends upon your chosen niche and the operations you are mostly involved with. No matter whether you are into residential or commercial real estate or low income or luxury properties, your objective is to facilitate a sale. This is where the role of CRM becomes important. It should help in lead management to increase the chances of their conversion into actual clients. When buying a CRM tool make sure that it supports desktop and mobile platforms being used by you and your employees. Here is a list of some of the most popular customer relationship management tools among Realtors® across the country.



Insightly is a very popular CRM among Realtors® across the country. It has a well-designed user interface and loved by Realtors® because of the ability to deliver information about leads and contacts. Insightly is particularly useful for independent Realtors® and small realty companies.


Less Annoying CRM

Less Annoying CRM is a very good CRM for those in the realty business. It is not only easy to use but also very reasonably priced to suit the requirements of budget-conscious Realtors®. Even though lead management features are basic, this CRM has the capability to be customized to suit the needs of a Realtor®.



ZOHO is a leading name in the field of customer relationship management. It has a wide range of tools for CRM and one can choose the software that meets the requirements of their realty business.


Bitrix24 CRM

Bitrix24 is a great CRM tool with lots of features for any Realtor®. It also has features that can be automated. However, it is an advanced CRM tool that is not the best choice for a beginner.



Salesforce is a wonderful CRM being used by a large number of Realtors® around the country. It has exciting features that can be customized to deliver excellent results for the realty company.


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