27 Aug What types of marketing have the best ROI (Return On Investment)?
Return on Investment (ROI) is the most critical metric by which businesses measure all marketing strategies. This metric allows enterprises to examine the effectiveness of various marketing channels and procedures and prioritize the most productive channels.
Today, there are many marketing channels to choose from, and it is essential to know the kind of ROI each one of them has to offer. Here are some of the most popular marketing channels and the ROI one can expect from them.
Search engine optimization (SEO)
SEO is a generic term used to describe all marketing tools and techniques that are applied to the website of a client to improve its rank. For example, the inclusion of the most relevant keywords that are being used by people to search the products and services sold by a business is an SEO trick. It drives organic traffic to the website of the client as people searching for these keywords are directed to the website. In addition to keywords, another SEO tool is to develop backlinks to authoritative websites.
SEO is a continuous process rather than a one-time effort. Also, SEO takes time to deliver the results, and one cannot expect a sudden improvement in the ranking of a website because of SEO efforts. Search engine optimization is a must for any website to catch the attention of various search engines so that they pick up the website in their search results. Though it is expensive, SEO delivers good ROI to the owners of businesses.
Content marketing is an age-old method of marketing that reaps rich dividends even today. Creating meaningful and high-quality content and placing it on your website is a time-tested way of catching the attention of search engines. Content marketing is relatively inexpensive, and it helps in establishing an excellent reputation for a business on the web. Blogs, articles, email newsletters, web pages are some of the valuable methods of content marketing. The content should be useful and engaging for the readers, and it should not be written just for the search engines. Social media is an example of one of the channels for content marketing. It helps in brand recognition and establishing the website as an authority in the chosen niche. Content should be relevant to the demographics of the geographic area that is covered by the business. For a Realtor®, content should be useful for the readers, such as buying and selling tips and information specific to neighbourhoods.
Email marketing is a very inexpensive type of marketing that brings high returns on Investment. It allows the business owner to communicate directly with their audience in a casual manner without appearing to be selling their products aggressively. You can talk to your audience regularly and hope to drive them to your website through your emails.
Social media marketing
No one can ignore the importance of social media marketing these days. It is a platform that allows business owners to interact with their followers and establish themselves as a friend, mentor, and guide. Their buying behaviour is also influenced by what their friends are saying about a company and its products.
Paid search is a type of marketing that requires spending money for every click on the URL of the business. Google shows the activity of the customer among the top search results and thus increases the likelihood of more clicks on the website of the company. You can spend money on paid search and see the ROI to decide how much you can spend on this type of marketing.
Click Here to get in touch with us today to discuss your upcoming project.