05 Dec Why logos and slogans are so important in Realtor® branding?
Branding is a marketing exercise that sets a Realtor® apart from the competitors and cements the corporate image with integrity and reliability. It is a long-drawn-out process that requires long term planning and consistent efforts. Branding is an umbrella term encompassing many parts like designing a logo, slogan, company name, and so on.
It is greater than the sum of these constituents which is why one should not stop with just a logo or slogan. If there are no branding efforts, logos and slogans can be dubbed as marketing exercises at par with the marketing efforts of your competitors. Your company will be perceived as no better than your competitors. But we can create a dynamic brand identity for your business so that you may get an edge over your competitors and you can charge a premium for your products and services from your customers.
It is therefore clear that brand power is stronger than the impact created by constituents making up this brand. Businesses all over the world realize the power of branding and therefore spend huge sums of money for their branding exercise. If Microsoft, Apple, Samsung can sell its products and services in large numbers and at a higher price, it is not just because of its high quality, logo, or slogan. It is because of the perception of a brand in the minds of the consumers that they are compelled to pick up the product of a company. This brand loyalty is a result of branding and it helps in keeping the sales of a company high in the wake of competition in the market.
Power of a logo
If you are a Realtor®, it should be your goal to create a brand that people should know about, like, and have trust in. One tool that helps greatly in this endeavour is the logo of your company. This logo is nothing but a geometric figure or the name of your company written in a stylish manner to represent the nature and personality of your business. This logo becomes a visual reminder of the brand that you are trying to create. When your customers see this logo on a board, a piece of paper, or a website, they should get a positive vibe about your business. This is the power of a logo that conveys the virtues and qualities of a business without saying a word. As a Realtor®, it is your logo that does not just your marketing but also helps in creating brand awareness in the minds of your customers.
Now that you know the important role a logo plays in the marketing and branding of your realty business; you should try and get a visually appealing and meaningful logo designed for your company. Remember, spending money on a logo is not an expense but an investment in the branding of your business. Once this logo becomes popular, it has the capacity to attract customers for your business on its own. Your customers see the logo of your business everywhere from your brochures, business cards, website, and all communications on paper and emails. It should be beautiful and powerful to evoke positive feelings in your customers. It should convey professionalism and the values your company stands for.
The power of a slogan
Many Realtors® underestimate the power of a slogan in enhancing their business. They make a big mistake that they realize later. In God, We Trust is a slogan printed on all currency notes and coins in the country. It is a very powerful slogan that has become a foundation and part of the identity of all Americans. Realtors® who have such powerful and meaningful slogans to describe the value and quality of service of their company find that they can attract many more customers without making any serious efforts.
A slogan is also referred to as tagline. It is a catchphrase that describes one or more aspects of the service or the personality of the Realtor®. It is easy to create a slogan, but it should be original, and it should reflect the best quality of your business. Slogans need to be short and impressive so that they can be remembered by your customers. The slogan should appeal to the feelings of your clients. For example, Honesty is our tradition is a slogan that tells your customers that they can consider themselves in safe hands when they do business with you. Choose your slogan carefully after analyzing the strengths of your business and the emotional needs of your customers.
As a Realtor®, your slogan and logo play a very important role in the marketing of your business. But they also play a vital role in the branding of your company. Make sure you select your logo and slogan carefully to arouse positive emotions in the minds of your customers.
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The Prime Factory