26 May Why You Should Invest In a Top-Tier Real Estate Marketing Specialist
Once you make the decision to hire a real estate marketing specialist to help grow your business, it’s time to settle on who you give your business to. In any major housing market, there are multiple options for quality real estate marketing firms. How do you know who to go with? And what about enlisting inexpensive freelancers from sites such as Upwork and Fiverr? Well, when deciding on something as important as who will handle your business public image and brand, it’s important to realize that sometimes spending a little more will produce a better quality outcome.
Here’s an example. Say you opt to spend 20 dollars on a new flyer design from a freelancer with no direct experience in real estate advertising. Chances are, the final product you receive will be generic and, at worst, downright unappealing, and likely doesn’t get you any new business. On the other hand, if you choose to pay, say, $150 for the same flyer designed by a professional real estate marketing agency with deep knowledge of the field and specialized professionals, you’re far more likely to gain high-quality leads and thereby return your initial invest.
There are so many facets of being a real estate marketing specialist, and the top professionals in their field are uniquely equipped to recommend effective and cutting-edge solutions that will help you grow your business to new levels. While the cost of their services isn’t always a great indicator of marketing prowess, Realtors® should always be wary of poor quality marketing. Here’s a few additional reasons why it’s always worth it to search for quality real estate marketing professionals.
1. Real estate marketing specialists can advise on strategy and materials
When you choose to use an inexperienced marketing professional, or even an experienced one without any knowledge of the real estate industry, you need to be certain that you know exactly what you want and how you want the designer to carry it out. When you invest in a real estate marketing specialist, you’re purchasing not just the actual work they do, but the unique insights and knowledge they bring to the table.
For new Realtors®, or anyone looking to launch a large-scale campaign or completely revamp their brand, it’s definitely worth it to work with a marketing professional who can advise not just on design, but on overall strategy and trends within the industry.
2. Your design work will be in good hands
There are plenty of quality designers out there, and we’re certainly not saying you should write off freelancers as a whole. Rather, we’re recommending that you seek out quality, professional design wherever it may be. The fact of the matter, though, is that while there’s a ton of budding talent out there, your investment in a designated real estate marketing specialist greatly increases your chances of receiving quality work for your money.
With so much competing talent out there, not to mention competition between marketing agencies, graphic designers working for real estate marketing agencies need to be on top of their game and keenly aware of design trends within the business.
3. Increase your return on investment
Sure, you could choose to go with the cheapest option for you real estate marketing. But, be aware that while you’ll probably receive something totally passable, it’s more likely than not that you will get almost nothing out of it in terms of lead generation. To use an unrealistic example, would you rather spend $5 to make back $10, or $50 to receive $500? In marketing in particular, there’s never any guarantee that your campaigns will achieve large-scale success, but choosing quality design and thought-out strategy will always increase your chances.
4. Build your brand’s prestige
As a Realtor®, image is everything. You want to be sure that your brand communicates the level of expertise and professionalism your business upholds, rather than causing your audience to turn up their nose at the sight of your logo. When you invest in a real estate marketing specialist with experience helping agents promote themselves, you’re investing in the long-term growth of your brand and it’s public image.
Looking for quality, professionally-designed real estate marketing materials at an affordable rate? Click here to get in touch with us today and start a marketing campaign that will help grow your business to new heights.